Post by account_disabled on Feb 20, 2024 3:20:06 GMT -6
The Maps like this one... On mobile these local panels stand out even more with prominent photos tabbed navigation and easy access to clicktocall and directions. In certain industries local packs have additional options to run a search within a search. Heres a pack for Chicago taco restaurants where you can filter results from the broader set of Google Maps results by rating price or hours... Once again we have a fully embedded search experience. I dont usually vouch for any of the businesses in my screenshots but I just had the pork belly al pastor at Broken English Taco Pub and it was amazing this is my personal opinion and in no way reflects the taco preferences of Moz its employees or its lawyers.
The hospitality industry has been similarly affected. Search for an individual Greece Mobile Number List hotel like Kimpton Alexis Seattle one of my usual haunts when visiting the home office and youll get a local panel like the one below. Pardon the long image but I wanted you to have the full effect... This is an incredible blend of local business result informational panel and commercial result allowing you direct access to booking information.
Its not just organic local results that have changed though. Recently Google started offering ads in local packs primarily on mobile results. Heres one for tax attorneys...Unlike traditional AdWords ads these results dont go directly to the advertisers website. Instead like standard pack results they go to a Google local panel. Heres what the mobile version looks like... In addition Google has launched specialized ads for local service providers such as plumbers and electricians. These appear carouselstyle on desktop such as this one for plumbers in Seattle... Unlike AdWords advertisers local service providers buy into a specialized program and these local service ads click to a fully customized Google subsite which brings us to the next topic portals. VII. Custom Portals Some Google experiences have become so customized that they operate as standalone portals.
The hospitality industry has been similarly affected. Search for an individual Greece Mobile Number List hotel like Kimpton Alexis Seattle one of my usual haunts when visiting the home office and youll get a local panel like the one below. Pardon the long image but I wanted you to have the full effect... This is an incredible blend of local business result informational panel and commercial result allowing you direct access to booking information.
Its not just organic local results that have changed though. Recently Google started offering ads in local packs primarily on mobile results. Heres one for tax attorneys...Unlike traditional AdWords ads these results dont go directly to the advertisers website. Instead like standard pack results they go to a Google local panel. Heres what the mobile version looks like... In addition Google has launched specialized ads for local service providers such as plumbers and electricians. These appear carouselstyle on desktop such as this one for plumbers in Seattle... Unlike AdWords advertisers local service providers buy into a specialized program and these local service ads click to a fully customized Google subsite which brings us to the next topic portals. VII. Custom Portals Some Google experiences have become so customized that they operate as standalone portals.